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This is the part we’re betting you won’t read. Partly because we’d like to think you know how serious we are about GDPR, personal integrity and cyber-security, but mainly because legal texts just aren’t a lot of fun. But transparency is important, and we want you to know what data we collect, why we do so and how we use it.
The tools we feed your data are SendInBlue (e-mail marketing, see segment 3 below) and Google Analytics in order to learn more about how our website is used.
2. Newsletter opt-in, list policy and GDPR information
1. Usage of website
What are cookies ?
Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
What types of cookies do we use?
Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information.
Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyze how well the website performs and where it needs improvement.
Marketing: Our website displays product suggestions and advertising. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns.
The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.
Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing contents on the website on social media platforms.
Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org
2. Newsletter & Opt in/out-policy & GDPR information
Why and how are you using my data for e-mail lists and marketing?
We use your data to send you direct marketing related material, such as product and company news, promotions, surveys, press releases and other things we hope you’re interested in.
The main purpose of collecting the data is to optimize your experience and always send you relevant information.
Do you have any right to gather and use my data?
That is entirely up to you – we need your active consent (opt-in) in order to add you to our e-mail/direct marketing program.
What kind of personal data do I allow you access to when opting in?
Needed and used for sending you direct marketing material
First & Last name
Needed and used for personalization in the e-mails
Needed and used for personalization based on localization, such as localized promotions local news and events.
Who else has access to this data?
Your data is stored at our 3rd party e-mail partner (SendInBlue) encrypted databases within the European Union and according to active GDPR-regulations.
Only marketing personel of Fractal Design have access to this database. We never share your data with other 3rd parties without your written consent.
Can I opt-out, edit my data or make you purge my information at any time?
Yes. You can always contact Fractal Design to remove your consent manually towards e-mail marketing as well as ask for an export, edit or removal of your current personal data. You are also able to use the opt-out functionality (unsubscribe) in the footer in all of our e-mails.
How long do you save my data?
We will save your opt-in information (e-mail, name and country) until you actively choose to opt out or remove this data.